The reverse side.
Spy Magazine, 1987
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The SM3 and SM4
When I picked up that SM3 at Goodwill, I was confident that it would be worth the $9.99 because: (a) That’s only 10 bucks! and (b) I’m interested to see the differences between the SM4, my first manual, and the earlier SM3, which I assumed was just the SM4 with the keyboard tab system. I […]
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The Hermes Rocket!
Hermes Rocket, S/N 6147192, 1968 Olympia SM3, from Goodwill, S/N 539543
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It’s kind of an old-fashioned direct response copywriter’s approach to use a typewriter font to do a direct-mail piece. At one point the industry went away from it for the “slicker” looking typeset materials but returned to the typewritten look to make it look more like a letter sent to you and only you. I used to work with a lot of direct-response copywriting and this is a thing that would get tested and it always seemed the typewritten look was a better pull even as the desktop publishing age emerged in the ’90s. It’s interesting to see that some are still following those old-school rules for old-school marketing.
Richard
Oh, right. I totally believe that “Ed Gilligan” works for AMEX. I suppose his immediate superior is “Professor Ginger Skipperson” 😀