My Life in Junk Mail

9 Apr

The reverse side.

Spy Magazine, 1987


2 Responses to “My Life in Junk Mail”

  1. Richard April 9, 2011 at 6:51 pm #

    It’s kind of an old-fashioned direct response copywriter’s approach to use a typewriter font to do a direct-mail piece. At one point the industry went away from it for the “slicker” looking typeset materials but returned to the typewritten look to make it look more like a letter sent to you and only you. I used to work with a lot of direct-response copywriting and this is a thing that would get tested and it always seemed the typewritten look was a better pull even as the desktop publishing age emerged in the ’90s. It’s interesting to see that some are still following those old-school rules for old-school marketing.


  2. T. Munk April 9, 2011 at 7:31 pm #

    Oh, right. I totally believe that “Ed Gilligan” works for AMEX. I suppose his immediate superior is “Professor Ginger Skipperson” 😀

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